Type keyword s to search. Today's Top Stories. Your Sex Horoscope for the Weekend. Attention: Paris! Getty Images. The miniscule marshmallow pieces, BNet Business Network reported, initially came in just four distinct types: pink hearts, orange stars, yellow moons, and green clovers.
The unique formulation of Lucky Charms' marshmallows, noted Smithsonian Magazine , was initially created by a team of General Mills food scientists led by Philip Zietlow, and behind many of those delicious little marshmallow shapes lies a patent.
These marshmallow bits came to be called marbits, a moniker that has stuck and continues to be used all these years later. Lucky Charms remained unchanged for a full decade, with the cereal's marbit "gang of four" intact until It was then, reported HuffPost , that a blue diamond was added to the mix. According to a General Mills spokesperson, the addition of the blue diamond caused sales to spike by 30 percent. Since then there have been an array of different marbits introduced, including horseshoes, whales, snowmen, pots of gold, and even one shaped like the Eiffel Tower.
Lucky the Leprechaun has been the Lucky Charms mascot since the product's introduction. Given that there have been countless commercials produced over the course of the product's year history, there have been numerous actors providing the voice of Lucky over the years.
According to the Behind the Voice Actors site, seven different actors have given voice to the character. The actor most associated with Lucky, however, was Arthur Anderson. The same advertising agency that came up with Lucky the Leprechaun nearly killed the little guy off in order to make room for his replacement. According to the Taste of General Mills blog , in the mids Dancer Fitzgerald Sample's Alan Snedeker was tasked with developing a new Lucky Charms mascot, and created a scatterbrained sorcerer dubbed Waldo the Wizard.
Lucky Charms' also floated a new slogan; while Lucky declared, "They're magically delicious! When Waldo was market tested in New England, the new character proved to be more popular than the leprechaun. During that period, both characters were used simultaneously in Lucky Charms advertising campaigns, with Waldo featured in New England and Lucky in the rest of America.
At the same time, Snedeker rejigged Lucky to appear "more friendly" in TV commercials. Consumers responded to the leprechaun's increased likability, which ultimately sealed the wizard's fate. The cereal's fans had been crying out for a version of Lucky Charms that ditched the cereal completely; what they wanted was a box of nothing but colorful marshmallow marbits. In , General Mills answered those pleas with Marshmallow Only Lucky Charms — but there was a catch: only 10 boxes were produced, and they could only be won through a contest.
To promote the contest, an out-there promo featured rapper Biz Markie singing a cereal-themed version of his hit "Just a Friend.
The following year, the company once again offered a marshmallow-only version of Lucky Charms. This time, reported NBC News , General Mills was planning to give away 10, boxes in a Willy Wonka -style contest, with select boxes of Lucky Charms containing a special code that, when entered on a website, would provide one box of sans-cereal Lucky Charms.
As General Mills' Priscilla Zee said in a blog post , response to the previous contest had been overwhelming. The massive response to General Mills' marbit-only Lucky Charms led to the realization there was money to be made in marshmallows; instead of giving away the sans-cereal marbits in contests, why not just sell them and make a couple bucks?
In August , the company did just that, announcing on Facebook that consumers could purchase bags of Lucky Charms Magically Delicious Marshmallows. While you might think the Lucky Charms marshmallows are nothing beyond what meets the eye, there's actually a larger picture that they fit into. According to Smithsonian , the four kinds of dried, patented marshmallows that first accompanied the shaped oat cereal pieces in are known as "marbits.
Though the original marbits only came in green clovers, pink hearts, yellow moons, and orange stars, they have undergone quite a few changes over the years. It got possibly dissed in your favorite St. Rumor has it this was a dig at General Mills, as the company allegedly gave permission for the movie to use their cereal but then backed out when it saw the scene in question.
Britain wasn't ready to ride the rainbow Lucky Charms made its way to the UK grocery chain Tesco just last year, but apparently the Brits were not prepared for the sugar rush. Outraged parents complained about their "very giddy", marshmallow-hoarding children loudly enough to net trend pieces in The Daily Mail.
The Cake Boss is celebrating Lucky Charms' birthday in the best possible way Though it's hard to believe Duff Goldman missed out on the ultimate synergy of creating Lucky Charms Charm City Cakes, Buddy Valastro thankfully picked up the slack by rolling out limited-edition 50th anniversary vanilla cupcakes featuring marshmallow buttercream and actual cereal bits.
Follow your local leprechaun to Hoboken for one of these beauties. She may never recover. Skip to main content Eat.
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